Blogging can serve multiple purposes. This is how you lead people through your blog entry. Written content is a key component of a blog post. It may seem counter-intuitive to work on the title at this point rather than at the end, but in the world of Google search, it’s important you capture the gist of the article with a clear headline. Similarly, a feed of purely still images, like an Instagram account, isn’t a blog. Everyone in this room is now dumber for having listened to it. So you are better off narrowing in on something specific that’s bugging your readers, such as: How to Boldly Pursue Your Dreams Even if You’re Scared and Insecure. Because readers bore easily. Blog post ideas that showcase your school. You probably already have a lot of ideas you want to cover. Your step by step guide will help me to write well optimized the blog posts for my site. Thanks a lot for your helpful article. The best way to customize your blog's design is by starting with a free, Professional designers have created all these blog layouts, and they're fully customizable to reflect your blog's messaging and tone. The more you can hone in on your readers’ point of view, the more you can motivate them to take action. 1) Great Title Does your title explain what your post will be about and encourage visitors to read on? Without a headline, they have no roadmap to follow. Blogging is hard enough, so if you have templates at your fingertips, why not use them? I’ve only been blogging for ~4 months and the difference between the post I wrote after reading this and before is almost staggering. Another effective way to hook readers is to directly address one or more of their. After you’ve edited and proofread your post, have Grammarly give it one last look to catch any mistakes or inconsistency in tone so that your blog post reads exactly how you want it to sound. want to reach a wider audience by having your blog post rank higher on search engines, take the time to research relevant keywords for your post. . In his post on getting traffic from Twitter, Brian Honigman uses hashtags for each subhead, each section is consistent in length, and each includes a graphic. She goes on to talk about the big mistake many of them make (making assumptions) and why that’s ineffective. I haven’t seen that video but everything I know I’ve learned from Glen . Bloggers, have mercy! The 3 Must-Have’s of Successful School Blog Posts (+ Resources to Create Them!) Correct grammar and a consistent tone are the keys to not only maintaining reader attention, but also to effectively communicating the points you make in your blog post. Best Student Blog Examples 1. Jon actually has a great article on this topic: https://smartblogger.com/how-to-start-a-blog/. I think this is the best article i have come across for writing a blog post…you have really gave some useful tips to write some amazing blog post title…next time i am surely follow all these tips…thank you very very much Liz…this article has made my day..!! Most people don’t read 100% of our posts. You can emphasize important points in a range of ways: short paragraphs, bullet points, bold text, italics, underlining, and headings. Writing a blog post that gets a real audience attention is a challenge, finding a mouth-watering topic is a real plus in writing a blog post. My favorite points are tied to the idea of stealing and being simple. Two of the most effective ways to, Email remains one of the most reliable platforms for marketing, as it allows for a direct communication channel between you and your audience. I have really enjoyed this piece and others and look forward to using your tips to improve my own site and grow! He then appropriately slows things down in the section that follows with longer sentences. Find out what people enjoy learning about by browsing online courses on Udemy, Skillshare and LinkedIn Learning. You’ll even learn how the pros refine and polish their posts once they’re finished writing them. Thanks for sharing this with us. Why do kids like picture books? Beyond emails, sharing your article on social media can also go a long way. include images and videos alongside the written content. I like how you have meticulously discussed about blogging here. You will be able to bring your audience along for the ride. It is the base of any article and post the intent is most useful thing. I am really inspired by your blog @Liz and this blog is really helpful for me. So before you venture any further down the blogging rabbit hole, you better make sure you know how to write a blog post like a pro. this is very useful & informative for me. So you should follow similar rules when drafting them and avoid the following common blunders: Let’s say you’re writing a post about the impact sleep has on anxiety levels and you include the following subheads: See how the first subhead is way too plain, the second gives too much away, and the third, well, it probably made no sense to you, right? Nobody wants to read a wall of text, but sometimes they’re necessary in academic pieces like research papers. So they hold back, barely skimming the surface of their advice. Bookmarking this. So when you’re ready to enter the arena, arm yourself with this ultimate guide and fight the good fight. Thanks again Liz for these useful tips. Classroom tours. How to get your dog acclimated to a new harness in no time. Bring those fears to the surface. Hi Liz, This element is referred to as CTA, or call-to-action, and is presented as an embedded link or button that states your objective in an alluring manner. When it comes to, Once you have finalized your name, choose your, This element is referred to as CTA, or call-to-action, and is presented as an embedded link or button that states your objective in an alluring manner. is a short phrase that asks the reader to do something. Your blog post introduction is the second most important part of your content. Here are some examples of headlines that we are quite proud of, to give you a general idea for your own content: Create a Powerful Free Landing Page in Under an Hour, 20 Best Time Management Apps to Organize Your Life, How to Design an A+ School Website (With Examples), Make a Change: Using Photography as a Tool to Raise Awareness. Wow!! The 4 Question Test Every School Blog Idea Should Pass To find out if your ideas are blog-worthy, run them through a simple test by answering these four questions. Now that you’ve sketched out the blog post, you can begin typing away. Step 5. The mistake many bloggers make is writing headlines the way they speak. This means no walls of text (we’ll get to those in a moment) and clear headers to separate sections within the blog post. Undoubtedly. I’m a total beginner, in fact i still have to write my first full post. Most alluring articles I have read in recent days. Also notice how this excerpt includes informal language like “shoo-in” and, (referring to acceptance and rejection letters as “envelopes.”). Back home in Brooklyn, I’d greet a black friend by saying, “What’s good?” Using this language sends a message to my friends that I know the jargon of the “hood” and it reaffirms my blackness. You know your job is to set them free, firing them like a cannon into a world in desperate need of them. Even more specifically, if you run a healthy baking blog, you’ll be writing for people who similarly love baking but who want to make their culinary creations healthier. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. Few questions: When it’s published I’ll share. Method 1 Choosing a Topic 1 Write about what's going on in your life. It’s also important to emphasize quality over quantity in order to keep your readers interested. I’ve noticed a lot of the examples of blogs used in the advice of Smartblogger articles always assumes the writer intends to write a “How To” blog, especially so in this article, particularly the section about motivation and advice the person can’t ignore. Here’s how to perform an effective competitive analysis. When writing your conclusion, put yourself back in the shoes of your readers. In the smart and efficient way. The audience we’re targeting will appreciate it. Great, great article! . Liz Longacre, one of the best articles I have read on blogging. Always go back to edit. I have recently started writing blogs for a company that I work for called Job Vacancy Result. Blog post assignments and expectations are diverse and vary across disciplines and professors. Thank you so much for these kind words, Sigrid! Thank you! There are so many learning curves. With style . If you want to captivate readers, you must trigger their emotions. ? There is no limit to the topics you'll find covered in blogs. thanks a lot. Then, she uses the simplest phrase to hint at a solution: That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye. Here are five places you can find amazing content for your blog, without leaving the building. You will be able to get results. If you don’t care about reaching a wide audience and just want to write your blog for yourself or to share with close friends and loved ones, don’t worry about this tip. Step 1. Typically students submit their blog entries to an appropriate location on the course BlackBoard site. You can find keywords for your own articles by using various keyword research tools. How many dogs are too many for one handler? It’s important to keep these nuances in mind when crafting your content, since your goal is to write articles that resonate strongly with readers. I usually run out of ideas after 700 words, always stops around that number. Once you’re ready, it’s time to do some editing. I already sent this article to my content team and advise them on reading through your article from top to bottom, because there is value to this. Thank you for sharing this informative article. A blog (short for "weblog") is a personal journal on the web where you integrate your personal experience with evidence and analysis. Too many great statistics to pack in! Fill your headline with weak and flabby words. This is not just a short ordinary blog but an in-depth guide. Use Google Trends to find out which topics are trending. Five of them, I knew I was a shoo-in. Moreover, they are meant for people who enjoy this particular writing style. Not in a confess-your-sins-oh-ye-sinners way, but to shift directions, to embrace your calling, to finally do what you were put here to do: You feel the ideas inside you. Keep writing such amazing blogs. Keep these four tips in mind when drafting your subheads: Sprinkle subheaders throughout your post. Headlines and subheads are important, but I can get stuck in my head and over analyze them (use the headline analyzer from Advanced Marketing Institute) for emotional value. If you’re writing a blog about organic ingredients, for instance, using a natural color palette on your site will set the right tone for the type of topics you’ll be writing about. They’re intimidating to readers and when they see them, a lot of people scroll past or even stop reading the blog post completely. Thank you, Liz. I’ve bookmarked this page so I can refer to it when I write my next blog post. He hs this flair to combine words into a sort of music. This will ensure that you not only write a great blog post, but that you get people reading your article, too. I would definitely get back with the results after implementing them. A news article blog post links to a trending news article and provides the blogger’s thoughts on that news article. Follow these simple steps. Keeping your blog post to an SEO-friendly length. Jan. A success criteria sheet. A great call-to-action is what takes readers from simply reading your blog post and leaving, to reading your blog post and staying connected to your school. Are pack walks safe? Hope I will build a content that I will be later proud of. Typically, your domain name will be the same as, or at least similar to the name of your blog. To step it up a notch, put yourselves in the shoes of your readers. Heck, you might even write something that wins you an adoring fan or two. Use the guide below to deliver valuable and easy-to-consume advice: They have no choice. The destination your post promises to take them. #1 Organize your content logically The first way will grab your readers’ attention, and the fifth way will leave them feeling fully satisfied. great stuff, my favorite part of this post is selecting a mouth-watering topic, proper topic selection helps you to engage more traffic.We should alway provide unique information to the reader of which they haven’t heard about it ever before. Writing a School Blog? Keep it up! Pick relevant images. If you’ve been following along with us these past few months, you’ve most likely noticed something …. StudentLife Network Blog 9. You are a girl boss in articulating strategies. At 10,000 words, that insanely generous post by Leanne Regalla is basically a textbook on the subject, and reader comments praise it as such. Give them complete solutions and powerful advice. It’s the purpose behind the Google search. The thing that keeps them up at night. How many calories does my dog burn on an average walk? A 'features of blog writing' checklist. I myself understand it become better than Else more posts in my blog. This blog doesn’t necessarily require a thesis, but often it still contains an argument. What do they see, taste, or smell? In fact, I’m going back to edit a post I thought was perfect…until I read yours. A worksheet to plan their blog entry. This can be cut down to: How to Stop Doubting Yourself and Pursue Your Wildest Dreams. If you have not yet registered your blog account with . I appreciate your hard work. Wow amazing post with tons of actionable advice that will help us become better writers. Agreed with you Liz. Yes, BuzzSumo is a great tool! What can you easily and passionately write about? Another is Tumblr, which hearkens to the early days of social media by combining social and blogging features in one platform. Your post will be helpful for us in writing an effective blog post on our site. Why? A clincher is kind of like the punchline to a joke, or that last scene in the great movie you just watched. They trust you. Glad I hadn’t published it quite yet. A headline like this tries to be too clever — readers don’t give two hoots about not acting sappy, obviously. 1. As someone who with a team of 14 blog writers I loved this. Grammarly and other proofreaders are ok but don’t give deep insights. Additionally, a blog is the perfect place to showcase your writing. Why mess with that research? Beginne z. Narrowing in on something specific makes readers feel like you have the answers they’re looking for. 1) How important is the questionable headline (nowadays every other articles headlines with how/what..?) Thanks, I personally wouldn’t recommend starting with Blogger. Typically, your domain name will be the same as, or at least similar to the name of your blog. This introduction is a masterclass in empathy: That little tugging sensation on your heart? Thesis: The last element of an introduction is the thesis. In his conclusion, Robert van Tongeren motivates you to repurpose old blog posts by comparing them to epic musical classics; if they  disappeared into obscurity simply because they’re old, we’d all be at a great loss. So many thanks to Liz for her time and expertise. As you read your first draft, take note of any spots where you feel slowed down or otherwise like you can’t easily scan the information. Hello Liz You’re on pins and needles waiting to see how it ends, and suddenly a new character is introduced. This includes everything from subscribing to your blog to making a purchase. A proven topic is a topic that people want to read about. This battle is not for the faint of heart. No one loses sleep over “wanting to create an amazing life.” They lose sleep over specific aspects of their lives that have left them unfulfilled. If your blog is affiliated with your business, Choosing a pet-safe ice melt for your sidewalk this winter. That´s the reason I´m Smartblogger`s reader. Now it’s time to turn your topic into a killer headline. If you aren’t able to create a blog through your web hosting/design platform—or if you don’t have a website—you’ll need to build your blog from scratch. For posts over 1,500 words, yes I would recommend breaking things up with subheads. How to Stop Treating Love Like a Captive Animal. One way to avoid that empty feeling is to include some sort of clincher at the very end of your article. When it comes to SEO for bloggers, a strong SEO plan involves optimizing your content both before and after writing the blog post. Yep, the competition is called who-can-write-most-actionable-and-thorough-posts. This is where you begin organizing your material with at first a rough (or scratch) outline to list out the key points you want to cover. I have been a freelance and full-time journalist for more than 20 years. We are all biologically wired for story, and school marketers can use this truth to increase admissions and boost donations. If you generally keep your headlines pretty simple and then suddenly write one jam-packed with power words, your readers will feel confused. Really comprehensive. You’ve lured readers in with your headline. The subheads below would do a better job at grabbing readers: Each subhead should clearly deliver on the overall headline of your post. I read a recent post by Neil Patel in a similar vein and he has tons of research that proves the same. Include images. Additionally, the approach of making the benefit clear right at the outset is beneficial for the CTR. But since it’s an “ultimate guide” I just couldn’t leave anything out . What are readers worried about? Whether you're starting a book blog, a fashion blog, travel blog or something else—defining your audience should come first. In a blog post, this might be to leave a comment, make a purchase, subscribe to your newsletter, or simply to read a related post next. But until your writing skills match Jon Morrow’s, let the proven templates be your guide (how do you think he got so good at writing headlines?). It really gonna helps many of us. . In a blog post, this might be to leave a comment, make a purchase, subscribe to your newsletter, or simply to read a related post next. College Info Geek 2. Introducing yourself on a blog - writing practice 229.27 KB. This is how all of Smart Blogger’s posts open, and for good reason. You’ll learn the secrets to crafting irresistible headlines, seducing introductions, captivating advice, and motivational closings. ( I know that it is essential in today’s world for artists.) Writing a School Blog? Here’s where you can restate the purpose of the article, reinforce some or all of the support points you’ve made. I know well how much time and effort it took to put this guide together. It’s how we are able to build community, and create one-on-one connections, and truly help school marketers make an impact with their stories. She didn’t want to go in the car. Images break up the text and give your readers short breaks as they work through your content. Thanks a lot! If you’re going to break the rules, you need to do it carefully and with a clear stylistic reason for doing so. Environmental Studies, Government, Sociology, Women’s Studies, Connect a current event to a topic you are studying in class. Add bulleted notes within your introduction and under each of your subheadings. Follow these rules to craft an introduction that captivates your readers: A common mistake that reeks of amateur blogging? Keywords are just one component of SEO. I learned new things from you. This tip applies to your whole post, but in no place is triggering your audience’s emotions more important than your introduction. Writing a good headline also depends on how well you put yourself in the shoes of your audience. I think Liz has done an excellent job. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Perhaps you intended all along for the post to be about not letting doubts stop you from following your dreams and quitting your day job, but readers scanning subheads will not understand that. So how do we reward the precious few who read and absorbed the words we poured our heart and soul into? Marketing director and content strategist for SchoolNow, Jay’s a former school public relations specialist who’s helped businesses, schools and colleges use the power of communications to improve their image, generate support, and optimize relationships. Soovle, keywordtool.io, Google Search Console, and Google Keyword Planner are all useful tools you can use not only to test out how well a specific keyword ranks, but also to find related keywords you can include in your blog post. This is one of the best architectural illustrations of your point you could have chosen. Always try to include some links to other articles or websites. Then you flesh out your advice in the middle. Not only does this include doing keyword research prior to the outline phase (mentioned in step 3), but it also includes using those keywords to polish your final piece. Now, they’re largely separate, though many bloggers promote and cross-post their work on their social media accounts to drive traffic to their blogs and promote their personal brand. So, the bugs remain. Most of post that i read in past one thing is common that is user intent. Start by creating subheadings, which are the backbone of an organized outline. Thank you Nadeem, so glad you found it useful! But what confuses me is that, while you guys are always talking about the short attention spans of people, your articles practically guarantee that when a reader gets to the last sentence, I’ll be damned if he can remember the first. This gives your readers a reason to keep going. If there isn’t a singular and clear interpretation of what the headline’s benefit is, it’s trying too hard. I love all the sincere advice you share in the article, especially when you say you have to be generous and leave advice that is hard to forget. [1] This is a great way to help you document things you want to remember. Writing blog posts before the headlines (aka the post title). The more consistent you are with your audience, the more trust they’ll feel for you. Writing a Quality blog post is very important in blogging. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full . It can also be an effective way to drive traffic to your website and educate people about the topics you’re passionate about. So play with your emotions. Keep in mind the whole purpose of the article. Yet it´s not just the competition of who-can-write-longer-posts going on here, this is about actionable information. Thanks Drew! Get brainstorming with these best blog ideas, and check out our professional guide on how to start a blog for more helpful tips. Keep up the great work! In total Agreement with the thought of the catchy title. For inspiration, check out these blog examples to see how others have transformed these templates into beautiful, content-rich powerhouses. Hello Liz, Go further than just demonstrating that your experience connects to the class; explain the significance of the connection. A PowerPoint explaining blog writing and introducing kids to the text. There are lots of, great, free apps you can use to write a blog post, There are lots of ways to hook your readers’ attention, , and the ideal way for each blog post depends on the audience and the subject the post is covering. You’ll need to pay for the following: Running a blog can be free, but keep in mind this generally means you can’t use a custom domain name and you’ll probably have ads on your site. Before that, I had zero experience in blogging and writing. Amazing guide… Thank you for putting it together! It does not deliver on the overall headline, which had nothing to do with your day job. Lure them down the page. Headlines are supposed to deliver, right? Thanks Vicky, so glad this was helpful to you. Keep the benefit specific and narrow, and readers will feel compelled to click and get the solution to what’s bugging them. The is an example of evergreen content. Afterwards, you may want to upgrade to more advanced tools like SEMrush or Ahrefs. In a review post, the blogger reviews a movie, video game, TV show, book, product . A wall of text is generally defined as a paragraph that takes up several lines. Give the reader a takeaway they can use, and include it at the top of your outline. The official hub of all your school communication, Your school right where and when everyone wants, Sharing all your great stories in social and school feeds, Every kind of message delivered just how families want, Sharing learning for school professionals, The complete communication planning guide for schools, Steps to create a school website design for results. What made you decide to format this as a long-form document rather than separate posts? You also want to include influencers in your post so as to help later when you start promoting. Why are you writing the article? Thanks Liz. Unbelievable.. Through research, brainstorming, mind mapping and free writing (not to be confused with your first draft) on the topic, you can start to zero in on the message you want to convey. I’m going to check out the 52 Headline hacks to see what else I can learn. Also, love the tip of closing with a motivational bang. Loved point #3 about “engaging the senses” I am using this point to make a previously dry review about small business startups more engaging to my readers. This inconsistency may seem fairly innocent, but it’s distracting to readers. These key points will likely become separate sections, each with its own header and subheaders. It’s like getting on a bus tour and being told there will be no bathroom breaks … oh, the anxiety! Your post must be unique, bold, and eye-opening. They should catch readers’ attention and invoke their curiosity, not give a solution. This much too long piece (especially in 2017) seems to be aimed at persons who have no writing experience. Bloggers overlook this all the time, but it’s easy to fix once you’re aware of it. This is a really comprehensive and well-explained article. . With Wix, you can add a professional photo gallery to individual posts and embed your own pictures within your articles. But if you do want to reach a wider audience by having your blog post rank higher on search engines, take the time to research relevant keywords for your post. . Good blog writing is much different than most business writing. This is really called “ultimate” for a reason. I have written/edited a wide variety of things, such as news stories, articles, newsletter copy, blog/web site copy, captions, subheads, and headlines. This includes things like the activities you're doing, events that happen, and accomplishments you make. Implement keywords to optimize searches of your topic and reach your target audience. And he uses simple, easy to understand words. So many blog articles leave you hanging (and so many people jump to the end of an article) so be sure to summarize your article to help underscore your purpose and main points. In this A-to-Z guide, you’ll learn how to write the perfect blog post—from choosing the right blog topics and picking the proper format for your articles, to selecting strategic images that generate interest and engagement.
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